My entry to the 2010 D&AD student awards, writing for design category. The brief was to create a copy based campaign that appealed to "everyone that drinks tea". I decided to really play upon the unique selling point of the brand, being the name “Make Mine A Builders” and used the idea that the elements that go into the making a cup of tea as tools. I created three posters based upon this idea,
implementing the existing brand identity
*AWARDED D&AD IN BOOK